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Entries Tagged as ‘Questionable Marketing’

April 8, 2008

Mrs. Butterworth is Back – Who Missed Her?

Mrs. Butterworth syrup is back on TV, trying to bring kids and moms over to the dark side of high fructose corn syrup. Should Pinnacle Foods be left unchecked to market this garbage to children and moms who may not know better? If McDonald’s can’t, why can they?

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Filed under Food Marketing, Marketing to Kids, Questionable Marketing

Tags: advertising to children, breakfast, childhood obesity, family, food, high fructose corn syrup, insulin, maple syrup, mcdonald's, Mrs. Butterworth, new TV campaign, Pinnacle Foods, relaunch, responsible advertising, syrup, tobacco

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