Marketing penetrates every product, every industry. It’s a dynamic discipline that constantly reinvents itself, which is what makes it so much fun.
For 15 years, and in a variety of different positions both in agencies and in corporations, I have marketed everything from eyeglasses to sub sandwiches to attorneys to calling cards. After I gave up on being a captive employee 4 years ago, I began my small consultancy, focusing on marketing communications and, my passion, copywriting.
Now, I have the pleasure of working with clients across industries without the hassle of job-jumping. My varied experience keeps my perspective fresh. Here I discuss marketing darlings, dogs, trends on the rise, trends on the decline, and all the practical information businesses and marketers alike need to know in order to stay one foot ahead of the competition.
-Andrea Hoffmann
