No work. Just play. Links to blogs on shoes, wine and chocolate. I love Fridays.
Entries from April 2008
April 9, 2008
Ghostwriting’s Highs and Lows
Think twice the next time you read a published article by a corporate exec. Chances are, it’s a ghostwriter behind that pen. Tips on ghostwriting. Links of where to find a professional freelance writer.
April 8, 2008
Resume Writing - one page or two?
Your resume should always put your best foot forward. Finding the right length, right design, and right message matters when you’re in a pile with 100 other candidates. Tips on how to stand out.
April 8, 2008
Mrs. Butterworth is Back - Who Missed Her?
Mrs. Butterworth syrup is back on TV, trying to bring kids and moms over to the dark side of high fructose corn syrup. Should Pinnacle Foods be left unchecked to market this garbage to children and moms who may not know better? If McDonald’s can’t, why can they?
April 7, 2008
Medicines that Only Work because of Marketing
Vytorin’s fallen from grace. But, was it great marketing, rather than science, that put it up there to begin with?
April 3, 2008
Beware of online opinions
When relying on online reviews for products and services, consider the source of the testimonials. Shady marketing practices can cast a long shadow on the credibilty of trusted sources.
April 3, 2008
The TV Market’s Newest Spin-off
Finding good television that’s not about murder, espionage, mindless humor, or warped “reality” is getting tough. Drama is not exactly in fashion. That’s probably why Friday Night Lights has been a viewer fave, even if it’s not NBC’s biggest money maker.
The suits know that the people who “love” the show, REALLY love it, despite advertisers’ lukewarm [...]
